Privacy Policy

Who we are

Instructor Growth is a trading name of Matthew Hart, a sole trader based in the United Kingdom. We are the controller of personal information used to run our own website, handle enquiries and manage our client relationships.
Email: matt@instructorgrowth.co.uk

‍Information we collect

When you contact us, we collect the information you provide, which may include your name, email address, phone number, driving school name, number of instructors, teaching area or postcode, website or Google Business Profile address, services of interest, business challenges and contact preferences. We also keep relevant correspondence and records of your enquiry.

If you become a client, we may collect billing and transaction details, contract records, account information and the access permissions needed to provide your chosen services. Please do not include pupil records, passwords, medical information or other sensitive information in the public enquiry form.

Our website and hosting providers may receive technical information such as your IP address, browser and device details, pages requested, timestamps and security logs. Cookies and similar technologies are explained in our Cookie Policy.

Where information comes from

Most information comes directly from you, your use of the website or someone authorised to act for your business. We may also view the business website or Google Business Profile you supply to understand your enquiry.

How and why we use information

Enquiries and quotations: we use your details to respond, arrange a call and discuss suitable services. Where you are contracting personally, our lawful basis is taking steps at your request before entering a contract. Where you represent a business, we rely on our legitimate interests in handling business enquiries and communicating with its representatives.

Providing services: we use information to set up and deliver agreed services, provide support, manage accounts and collect payments. Our basis is performance of a contract where you are the contracting individual, or our legitimate interests in managing a business client relationship where you represent an organisation.

Records and legal obligations: we use relevant information to meet applicable tax, accounting and other legal requirements. Our basis is legal obligation. We may also retain information needed to establish, exercise or defend legal claims, relying on our legitimate interests in protecting our business and legal rights.

Security and service administration: we use technical information to maintain the website, prevent misuse and investigate faults. Our basis is our legitimate interests in providing a secure and reliable service. Where consent is required for a cookie or similar technology, we obtain it separately.

Marketing: submitting an enquiry does not automatically subscribe you to marketing. If you choose to receive promotional emails or messages, we use your consent for those communications. You can withdraw it at any time using the unsubscribe option or by contacting us. Withdrawal does not affect processing already carried out lawfully.

You do not have to provide information, but we may be unable to respond or deliver a service without the details reasonably needed for it. Optional form fields are marked.

Who receives information

We share information only where needed with service providers supporting our website, communications, customer management, payment handling, accounting and service delivery; professional advisers; and authorities where disclosure is required by law. Providers acting on our instructions must protect information under appropriate contractual terms.

Our website is hosted on Webflow. We use HighLevel (GoHighLevel) to support our automation and customer management services. We also use Google (Gmail) to receive and respond to enquiries. Website enquiries are transferred to HighLevel so we can manage your enquiry, track communications and send relevant follow-up messages. These providers process relevant personal information to help us operate our business and deliver our services. Some providers act as independent controllers for their own purposes, as explained in their privacy notices.

We do not sell personal information.

Processing outside the UK

We use service providers including Webflow, HighLevel and Google Workspace that may process personal information outside the United Kingdom, including in the United States.

Their data processing agreements provide for recognised international transfer mechanisms. Depending on the provider and transfer, these include applicable UK adequacy arrangements or Standard Contractual Clauses supplemented by the UK International Data Transfer Addendum where required.

You can contact us using the details in this policy for further information about international transfers or a copy of the relevant safeguards, subject to necessary redactions.

How long we keep information

We keep information only for as long as it is needed for the purpose described, including applicable legal requirements. Our retention periods are:
• Enquiries that do not become clients: 12 months after the last meaningful contact.
• Client records and correspondence: 6 years after the relationship ends.
• Invoices and accounting records: 5 years after the relevant 31 January tax-return deadline.
• Technical and security logs: 90 days.
• Cookie and local storage data: the periods in our Cookie Policy.

We may retain relevant records for longer where required by law or where necessary to resolve an ongoing dispute. We retain only the minimum information needed to honour marketing objections for as long as necessary to avoid contacting someone who has opted out.

When information is no longer needed, we delete or anonymise it. Deleted information may remain in restricted backups until those backups are overwritten or deleted under the relevant retention schedule. During this period, it is kept beyond ordinary use. If a backup is restored, we take steps to reapply any required deletions.

Pupil information processed for clients

When we process pupils’ or prospective pupils’ information on a driving school’s instructions, the school will usually be the controller and we act as its processor. This is governed by our data processing agreement and the school’s own privacy notice. Such information may include contact details, enquiries, lesson and booking records, messages and review-request records.

We do not use client pupil lists for our own marketing. If your enquiry concerns information held by your driving school, contact the school first. We will assist it with requests as required by our agreement and data protection law.

Your rights and choices

Depending on the circumstances, you may have rights to access your personal information, correct inaccuracies, request erasure, restrict processing, receive or transfer certain information, and object to processing based on legitimate interests. You can object to direct marketing at any time. Where we rely on consent, you can withdraw it at any time.

To make a request, email matt@instructorgrowth.co.uk. We may need to verify your identity. We normally respond within one month, subject to any lawful extension or pause; we will explain if this applies. These rights have conditions and are not absolute.

We do not use solely automated decision-making that produces legal or similarly significant effects about you. Routine automated replies and booking reminders do not decide whether you may purchase our services.

Security and complaints

We use appropriate technical and organisational measures to protect personal information, including access restrictions and suitable controls for our providers. No internet service can guarantee absolute security.

If you have concerns, contact matt@instructorgrowth.co.uk and we will investigate. You can also complain to the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/ or call 0303 123 1113. You do not have to complain to us first.

Changes to this policy

We may update this policy as our services or practices change. The date above shows the latest version. Where required, we will notify you of material changes or obtain new consent.

‍